Zachary Gorman

English 102-11

2/1/2012

Introduction 1.

In the competitive market, a seller wants their product to stand out among all other contenders. To do this, the seller must advertise and advertise correctly. One of the fiercest competitions is the selling of alcohol. Alcohol is advertised everywhere, on billboards, television, and in magazines. To have a product bought it must stand out, not by just displaying facts about the product, but also by using creativity. Coors light and Crown Royal both take the art of creativity into account when advertising their respected products. However, each is advertised in different ways but to the same audience, men, but the finer details of the advertisements narrow the audience down to two different generations of men.