Zachary Gorman
SWA 5.
1. The journal my ads are typically seen in are typically male purchased. For example, mainly my ads are seen in sports type magazines, like Sports Illustrated. Also, they have been seen in "male entertainment" magazines like Playboy and Maxim. The Crown Royal specifically can be seen in Golf Digest, which is typically relating to older generation males, as the drink does.
2. The topics cover in these magazines include sports and all the information of specific sports from college football to professional hockey and everything in between. Also, where this product is advertised some magazines cover male interest. Like visuals of attractive women, the up and coming tools, and male products like razors, shaving cream and things of that nature.
3. The demographics of these magazines' perspective audience cover a very wide range of people. Mostly, all the people are male. But the variety increase because these ads are seen in any magazine with male interest.
The demographics of Sports Illustrated include the following: Average income of 60,913, average age37, 77% of clients are male, these men typically lead active lifestyles, and are sports fans. (information from echo-media.com)
The demographics of Golf Digest is a little different. The average income is 93,795, average age of 49, 80% of the readers are male with active lifestyles and like sports mainly golf. (information from echo-media.com)
The demographics of Playboy are the following: 82.7% of the readers are male, most readers range from 18-44, average income is 50,571 but 31% of readers have an income of 75,000 +, there is an even split of married and single reader, and all readers are either employed or a student in college. (information from pbs.org).
4. Other products advertised in these vouchers are cars, male skin products like shaving cream and razors, lawn equipment and handy tools.
5. For the Coors light advertisement which can be seen in both the Playboy and Sports Illustrated the seller is assuming that his audience is reading these magazines. Since their demographics match. Coors appeals to younger generation drinkers, with a little less income and assumes that the readers enjoy sports and manly things, and Coors typically plays on the fact that you should enjoy a frost brewed Coors light while watching your favorite team play. In the playboy it plays the card that men enjoy this but not necessarily women, thus the slogan on the advertisement "Impress you pals.... bore your girlfriend".
The Crown Royal is typically advertised in the Golf Digest and it is assuming that it audience is older and has a higher income, which the readers of these vouchers do. So, it is playing the older man card by using the mans best friend feature to relate to its audience.