SWA 5

Zachary Gorman
SWA 5.
1. The journal my ads are typically seen in are typically male purchased. For example, mainly my ads are seen in sports type magazines, like Sports Illustrated.  Also, they have been seen in "male entertainment" magazines like Playboy and Maxim. The Crown Royal specifically can be seen in Golf Digest, which is typically relating to older generation males, as the drink does.
2. The topics cover in these magazines include sports and all the information of specific sports from college football to professional hockey and everything in between. Also, where this product is advertised some magazines cover male interest. Like visuals of attractive women, the up and coming tools, and male products like razors, shaving cream and things of that nature.
3. The demographics of these magazines' perspective audience cover a very wide range of people. Mostly, all the people are male. But the variety increase because these ads are seen in any magazine with male interest.
The demographics of Sports Illustrated include the following: Average income of 60,913, average age37, 77% of clients are male, these men typically lead active lifestyles, and are sports fans.  (information from echo-media.com)
The demographics of Golf Digest is a little different. The average income is 93,795, average age of 49, 80% of the readers are male with active lifestyles and like sports mainly golf. (information from echo-media.com)
The demographics of Playboy are the following: 82.7% of the readers are male, most readers range from 18-44, average income is 50,571 but 31% of readers have an income of 75,000 +, there is an even split of married and single reader, and all readers are either employed or a student in college. (information from pbs.org).
4. Other products advertised in these vouchers are cars, male skin products like shaving cream and razors, lawn equipment and handy tools.
5. For the Coors light advertisement which can be seen in both the Playboy and Sports Illustrated the seller is assuming that his audience is reading these magazines. Since their demographics match. Coors appeals to younger generation drinkers, with a little less income and assumes that the readers enjoy sports and manly things, and Coors typically plays on the fact that you should enjoy a frost brewed Coors light while watching your favorite team play. In the playboy it plays the card that men enjoy this but not necessarily women, thus the slogan on the advertisement "Impress you pals.... bore your girlfriend".
The Crown Royal is typically advertised in the Golf Digest and it is assuming that it audience is older and has a higher income, which the readers of these vouchers do. So, it is playing the older man card by using the mans best friend feature to relate to its audience.

Zachary Gorman

SWA 4

Visual Advertising.

1. These two advertisements are displaying two different types of alcohol. The first is Coors Light which is a beer and the second is advertising Crown Royal which is a whiskey. Both these ads were taken from the internet, but they are often displayed in sports magazines including: ESPN Magazine, Sports Illustrated and Golf Digest.

2. The main audience targeted for the first ad are men from the ages of 21-35. For the second advertisement it is targeting men from the ages of 21-60. Thus, being advertised in sports magazines that men typically read.

3. The Coors light advertisement uses a lot of different styles and themes to attract its audience. First, it uses the classic snowy and fresh Coors look meaning this beer is refreshing and cold. Also, this is mainly advertising the new cold activated blue label on Coors light. The advertising of the new label is done by placing the bottles on top of a picture of the Rocky Mountains with one beer very blue illustrating that the beer is as cold as the Rockies. To further advertise the new label it has the saying "New certified bottle, Amaze you pals. Bore your girlfriend." This shows that this is being advertised towards men because it claims only guys will find the new color changing logo awesome while the girls won't understand the importance of enjoying a cold beer.

     The Crown Royal advertisement is very plain to say the least but it definitely gets the point across. It is plain because the male audience it seeks does not necessarily like complexity, older men enjoy the simple things. Next, the main focal point of the ad are the two dogs. Dogs are commonly know to be "mans best friend" so it is a great idea to have two dogs in the ad. Now in my detail one dog has a newspaper in his mouth signifying the dog gets its owner the newspaper each morning, and under that dog is a subscript "Obedience School Graduate." The next dog is holding Crown Royal is its mouth, signifying this dog can not only get a newspaper, but it will fetch its own his Crown Royal as well. Underneath that dog is the subscript saying "Valedictorian", which puts to shame the other dog who was just a graduate. So for a dog to be a Valedictorian it must fetch the best drink to be the best dog.

 4. I choose these two because in my family we have big Crown Royal drinkers and big Coors light drinkers and I wanted to see how the ads appealed to the audiences. The ad runs on the stereotype the whiskey and beer are mainly for men. The Coors even calls out women being bored with beer, while the Crown Royal use the dog, as "mans best friend" to appeal to men.

SWA 3

Zachary Gorman

English 101 – 111

1/22/2012

SWA 3

The article about the environment in “What Will Future Generations Condemn Us For?” from the Carolina Reader, takes a strong stance, arguing against deforestation. The article argues that our future generations with loathe us for many things, and one being the current treatment of the environment. By saying the current treatment of the environment will make people of the future unhappy, the author is also saying something must be changed in the way the environment is being raped. With this being stated, the author argues that reformations must be made in order to save what seems to be an inevitable end to the earth’s lush, green land. To back up the claim, the author provides some light facts about desertification. He says that barren wastelands can be seen in satellite pictures take of Russia. With that in mind according to http://www.effects-of-deforestation.com  we have gone from a planet with 14% rainforest to only 6% as of today.  If that was not bad enough, the authors claim that future generations will not have a lush green earth is put into a reality by http://www.effects-of-deforestation.com/  as well, because it claims that in the next 40 years all our rainforests will be destroyed by the hands of desertification. With his claim he opens people’s eyes to the truth of what is going on in regards of deforestation, and his claim argues that something must be done, and done quickly because time is not on our side.     

Another argument is made with the picture of the red white and blue bald eagle with the subscript that says “These colors don’t run.”  The picture is using the eagle and colors to represents America, and American people as a whole.  With the bottom inscription trying to describe how Americans are. The illustrator of the picture is saying that Americans are fearless and will battle anyone who tries to wrong them. This point also says that the typical American has a great sense of pride in his nation, and therefore will not hold back to defend what they love. Thus, with a very serious no fear claim the picture has, it acts as a warning, and attempts to intimidate other nations. Also, the picture can act as a reminder, instilling a sense of pride in an American person once they are revealed the picture. So, this picture claims that Americans are a very loyal and unafraid people. In claiming this, it acts as an intimidation to outsiders, or a reminder of what it means to be American to Americans.

SWA 2: Response to "Get Smarter"

In the review section of “Get Smarter”, “The Carolina Reader” brings up an excellent question with regards to drugs and augmenting intelligence. The textbook asks if the reader agrees if using drugs to augment a person’s skills in anything, from baseball to intelligence is fair. My answer to that is yes and no. I hate to be on both sides of this but, if the use an augmenting drug is fair or not depends on the given situation heavily. For instance, Cascio says using a drug is not cheating it is just having the better thing, or the upper hand. This is true, especially in military use with the modafinil, which is a drug that helps military personal stay alert and awake while deployed. To be alert and awake is necessary for their safety and survival while in combat. So, in this situation I think using an augmenting drug is appropriate and legal. However, Cascio also brings up augmenting drugs in baseball, like steroids. Here I think the usage is illegal and cheating. First, it is against the rules of baseball which already proves it is illegal. But secondly, the drug is not necessary; a person can get more muscular with hard work in the weight room, so this would be cheating. Bringing back up the military drug modafinil, it is not realistic for a person to stay awake and alert for thirty-six hours. So, for an augmenting drug to be legal, it deeply depends on the situation and whether or not the situation justifies the use of the drug in my opinion.

SWA 1: Previous Writing Experience.

In the previous semester we were required to write multiple essays with regard to multiple different theoretical texts and creative writings. Mainly, my writings consisted of finding the deeper meaning of an essay, and elucidating what the deeper meaning was truly saying. Aside from writings like that, I also did a lot of comparative essays. To compare two essays, I would mainly bring a theoretical text into conversation with a creative literary piece, and vice versa. With the writings I had in my portfolio I was quarrelling one of three things. First, I would dispute the deeper meaning of a literary piece. Secondly, I would argue what a theoretical text allows one to see within a creative literary piece. Or, lastly, I would debate what a creative piece knows that a literary piece does not know, and how that affects a person’s view of the two writings while comparing them. Personally, the greatest accomplishment writing wise for me was the last piece for my portfolio. I feel this piece showed how much I had advanced throughout the semester, whether it was constructing a quality essay, or getting my thoughts down on paper successfully. So, the last essay entailed all the skills I picked up and that is why it was my greatest accomplishment of the semester.

            With my last essay being my greatest accomplishment in my first semester of English in college, it also took the title of being my best writing ever, I believe. It was so good because like I previously said it contained all the writing skills I gained in the past and put them on display. My worst essay occurred my sophomore year of high school where we had to do in class essays. The was so terrible because I was super unprepared to write the essay, and only having forty-five minutes to write it, thus, I could not develop my thoughts as well as I would have like. So that was definitely a terrible experience. With those two experiences in mind, I conclude that the bad experience affected me more, mainly because it left a terrible taste in my mouth and I did not want to experience that again.