Zachary Gorman

SWA 4

Visual Advertising.

1. These two advertisements are displaying two different types of alcohol. The first is Coors Light which is a beer and the second is advertising Crown Royal which is a whiskey. Both these ads were taken from the internet, but they are often displayed in sports magazines including: ESPN Magazine, Sports Illustrated and Golf Digest.

2. The main audience targeted for the first ad are men from the ages of 21-35. For the second advertisement it is targeting men from the ages of 21-60. Thus, being advertised in sports magazines that men typically read.

3. The Coors light advertisement uses a lot of different styles and themes to attract its audience. First, it uses the classic snowy and fresh Coors look meaning this beer is refreshing and cold. Also, this is mainly advertising the new cold activated blue label on Coors light. The advertising of the new label is done by placing the bottles on top of a picture of the Rocky Mountains with one beer very blue illustrating that the beer is as cold as the Rockies. To further advertise the new label it has the saying "New certified bottle, Amaze you pals. Bore your girlfriend." This shows that this is being advertised towards men because it claims only guys will find the new color changing logo awesome while the girls won't understand the importance of enjoying a cold beer.

     The Crown Royal advertisement is very plain to say the least but it definitely gets the point across. It is plain because the male audience it seeks does not necessarily like complexity, older men enjoy the simple things. Next, the main focal point of the ad are the two dogs. Dogs are commonly know to be "mans best friend" so it is a great idea to have two dogs in the ad. Now in my detail one dog has a newspaper in his mouth signifying the dog gets its owner the newspaper each morning, and under that dog is a subscript "Obedience School Graduate." The next dog is holding Crown Royal is its mouth, signifying this dog can not only get a newspaper, but it will fetch its own his Crown Royal as well. Underneath that dog is the subscript saying "Valedictorian", which puts to shame the other dog who was just a graduate. So for a dog to be a Valedictorian it must fetch the best drink to be the best dog.

 4. I choose these two because in my family we have big Crown Royal drinkers and big Coors light drinkers and I wanted to see how the ads appealed to the audiences. The ad runs on the stereotype the whiskey and beer are mainly for men. The Coors even calls out women being bored with beer, while the Crown Royal use the dog, as "mans best friend" to appeal to men.